Job Description

Brand Manager

The Brand Manager position is responsible for delivering specified business targets (volume, profit, share) through the development and execution of brand strategies and plans. These include portfolio and brand strategy & plan development, ongoing actionable business analytics, business budgeting and financial analysis, media campaigns, sponsorship & event activation, cross-functional team leadership, insights led innovation strategy and development, and integrated marketing communication.

If the candidate hired does not live in the Santa Barbara area, they are required to travel to winery a minimum of 2x a month (approx. 8-10 business days per month in total) to be on site and work with the team.

Responsibilities

• Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix.
• Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability.
• Build premium consumer / trade equity for the brand through the design and execution of consumer and trade strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing and special events, rooted in analytical and consumer insights.
• Develop and execute insights based strategic innovation plans to position the business for both short and long-term success.
• Work closely with our DTC, E-Commerce, and Hospitality team to bring brand strategy and deliver brand omni-channel growth goals
• Perform on-going business and competitive analyses and provide findings and recommendations for corrective action where appropriate to Senior Management.
• Manage brand projects, overall budget allocation, and prepare and present branded presentations to both internal and external audiences.
• Manage all outside agency initiatives in support of the brand's business objectives to include promotion agency, media buying and advertising agencies, if applicable.
• Work with sales leadership, key on and off premise strategic accounts, internal field sales, and distributor personnel, to develop marketing programs and identify opportunities to expand the business.
• Liese with international teams as global brand owners to insure consistency of brand strategy and execution globally.
• Manage multi-year brand S&OP forecast with Operations team, including at-risk inventory review.
• Multi-functional leadership: Drive stewardship of 360 programs and nurture collaborative working relationshipsincluding leadership of monthly / quarterly cross-functional team meetings.
• Visit key markets in support of market blitzes, new product launches, surveys, etc. and report brand and competitive findings as well as any market driven recommendations to Senior Management.
• Successfully communicate and work with a large number of key internal groups across the organization on a regular basis, including Trade Marketing, National Events, Public Relations, Finance, Operations and Production team (vineyard management, winemaking, bottling, packaging technology, production, transportation etc.).
• Communicate on a regular basis with the Marketing Director and/or Vice President, ensuring strategy and projects are on track, gaining support and guidance.

Key Foundational Business & Leadership Skills

• Thought Leader - Demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently and effectively solve problems, and influence others while being open to collaboration.

• Intense Drive - Leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self-motivation to achieve goals and challenge the status quo.

• Constantly Innovating - Developing and encouraging creative ideas that challenge common thinking and help CBI gain a competitive advantage while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement.

• Personal Leadership - Exhibiting excellent interpersonal skills, charisma, and self-confidence to make an impact on teams, coaching and motivating others, tackling new problems, and advocating strongly for integrity and sensitivity.

• Results Oriented - Having a GM mindset that focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line.

Experience Sets

• Strong analytical skills with a proven track record utilizing trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights.

• Strong leadership with track record of others seeking out his / her involvement and leadership for projects.

• Strong financial acumen and P&L understanding and

• Strong writing, presentation, and verbal communication skills; demonstrates ability to influence and communicate/sell the strategies and plans at all levels of the organization

• Demonstrate a robust background in Direct-to-Consumer (DTC)

• Must be able to interact successfully with Senior Management, field personnel, agencies and cross functional teams, fostering open, honest and direct communication; ability to be onsite weekly at the winery

• Ability to evaluate creative work in the context of brand strategy.

• Experience managing complex project list, priorities and budgets and track record of project management with a focus on driving for results.

• Demonstrated ability to manage expectations of supervisor, other functional groups and agency partners.

• Strong developer of people and talent, with the ability to be feedback forward

Minimum Qualifications

• Bachelor's Degree in related field required

• A minimum of 4+ years of CPG or Beverage Alcohol industry experience in marketing role

• Experience in identifying key consumer insights, refining brand positioning and developing brand strategies.

• Experience in developing and managing brand plan to successful execution.

• Strong results orientation, with a track record of financial accountability.

• Strong financial acumen, analytical / problem-solving skills and bottom line P&L management.

• Experience managing people, with the ability to provide coaching and guidance to further develop employees' skills and promote job satisfaction.

• Excellent communication skills; articulate, influential and strong public speaking and writing skills, effective interpersonal skills.

• Strong team player and collaborator.

• Experience managing external agencies.

• Excellent organizational skills, ability to prioritize, and strong project management skills.

• Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen), custom database experience.

Preferred Qualifications

• Master's Degree preferred

• Certifications obtained through WSET Level 2 or 3, or Court of Master Sommeliers are desirable

• Solid understanding of the three-tier distribution system preferred.

Physical Requirements/Other

• Able to lift 40 lbs on occasion.

• Work in a normal office environment. Must be able to sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be flexible in work style and schedule: travel up to 30%, the wine industry is a hospitality-oriented industry, so availability to work weekends and evenings on occasion as required.

• Must have a valid U.S. Passport.

Location: Lompoc, California

Additional Locations: Los Angeles, California, Napa, California, San Diego, California, San Francisco, California

Job Type: Full time

Job Area: Marketing

The salary range for this role is: $117,800.00 - $210,500.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less

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