Job Description
Moorings Park Communities is looking for a strategic, data-savvy SEO Copywriter who can turn ideas into highly targeted, conversion-driven content for our three luxury Life Plan Communities in Naples, Florida.
We are not chasing more clicks. We are focused on the right traffic: affluent, research-driven seniors and their families who are actively exploring luxury retirement communities and longevity-focused lifestyles.
If you love blending storytelling, SEO, and AI tools to reach a very specific audience, this might be your role.
Naples, FL • Hybrid / Remote options | Must live in Collier or Lee County
Your Contributions:
- Creates and refines content across diverse formats including ads, brochures, PR pieces, SEO articles, blogs, guides, and video scripts tailored to affluent, research-driven older adults and their families, adjusting tone, structure, and messaging to suit each medium.
- Ensures all content resonates with a discerning audience exploring luxury retirement communities and longevity-focused lifestyles.
- Audit the existing content library to identify pieces that drive misaligned traffic and rewrite, consolidate, or retire content to improve qualified engagement.
- Develop and deepen SEO topic clusters by creating interlinked content hubs around luxury retirement living, longevity, wellness, and financial planning for older adults.
- Partner with AI while maintaining the human voice by using AI-powered tools for topic research, keyword discovery, competitive insights, and on-page optimization while ensuring content reflects Moorings Park Communities' brand voice.
- Write for qualified demand rather than vanity metrics by collaborating with Marketing and Sales to ensure content drives lower bounce rates, higher-quality leads, and stronger conversions.
- Collaborates with Marketing, Sales, partners/employees, residents, clinicians, and internal or external subject matter experts, gathering insights and interviews to ensure all content is credible, accurate, and strategically aligned with Moorings Park Communities' brand and positioning.
- Works on multiple projects simultaneously, ensuring deadlines and quality standards are consistently met.
- Participates in brainstorms and contributes unique, research-informed ideas.
- Writes and edits content with strong attention to detail, clarity, accuracy, and consistency.
- Complies with all applicable laws, regulations, and organizational procedures
What Success Looks Like:
- Content consistently ranks for high-intent keywords tied to luxury retirement communities and longevity.
- Bounce rates decrease while qualified form fills and sales-ready leads increase.
- Our content library becomes smaller, sharper, and more aligned with our positioning.
- Sales teams feel that digital leads "sound like" our ideal prospect before the first call.
Your background includes:
- 2+ years of experience in SEO copywriting, content strategy, or a similar role.
- Proven success writing for a niche, high-consideration product or service (healthcare, financial services, real estate, or senior living a plus).
- Comfort using AI tools for keyword research, briefs, and optimization while maintaining a strong editorial point of view.
- Excellent interviewing and storytelling skills; able to capture powerful quotes and insights from real people.
- Excellent oral and written communication skills in the English language required.
- Proficient with MS Office (Word, Excel, Outlook).
- Adept at technical writing and translating brand-specific language, requirements, and clinical or operational details into clear, compelling content.
- Ability to create precise, persuasive copy across varied formats and lengths while maintaining brand voice.
- Skilled at finding, interpreting, and maintaining the brand's voice across a range of tonalities and mediums.
- Strong understanding of writing for traditional, digital, mobile, and social media platforms, including best practices for each.
- Ability to collaborate effectively, take direction, and prioritize multiple projects simultaneously in a deadline-driven environment.
- Ability to adapt writing style to suit diverse formats (ads, brochures, PR, SEO articles, blogs, guides, scripts) and meet the expectations of a discerning audience.
- Ability to interpret analytics and apply insights to strengthen content strategy.
- Conceptualize and execute integrated campaigns that will work across multiple channels, from traditional to digital.
- Demonstrate a unique perspective in creative discussions and brainstorms.
- Strong grasp of voice and tone appropriate for a luxury brand and affluent audience.
How to Apply:
Please include:
- Your resume
- 3-5 writing samples (ideally long-form SEO or thought leadership pieces)
- A brief paragraph on how you would prune and refocus a senior-living content library that has plenty of traffic but low fit
Why Join Moorings Park Communities:
- Help shape the voice of one of the nation's leading luxury Life Plan Communities.
- Work with a data-driven marketing team that treats content as a strategic asset, not filler.
- Contribute to work that meaningfully impacts how older adults discover, evaluate, and choose where they will live the next chapter of their lives.
Simply the Best® Benefits for our partners include:
- FREE health and dental insurance
- FREE Telemedicine
- Vision insurance, company paid life insurance and short term disability
- Generous PTO program
- HSA with employer contribution
- Retirement plan with employer match
- Tuition reimbursement program
- Wellness program with free access to on-site gym
- Corporate discounts
- Employee assistance program
- Caring executive leadership
Job Tags
Temporary work, Live in, Remote work