SEO Specialist
Perfect Afternoon seeks a talented, analytical SEO Specialist passionate about search, data, and digital growth. We want to hear from you if you have a strong understanding of technical SEO, keyword strategy, and content optimization, and enjoy helping businesses increase their visibility in search engines. General Job Description As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing teams to identify opportunities, resolve technical issues, and implement strategies that improve search rankings and performance. This position requires experience with SEO auditing tools, keyword research platforms, analytics tools, and technical SEO practices, as well as a solid understanding of how websites are built and optimized for search engines. Familiarity with WordPress, Shopify, structured data, site performance, and search engine algorithms is expected. SEO Strategy & Execution Develop and execute SEO strategies that improve organic rankings, traffic, and lead generation for client websites. Technical SEO Identify and resolve technical SEO issues, including crawlability, indexing, Core Web Vitals, site structure, redirects, canonicalization, and schema implementation. Keyword Research & Content Optimization Conduct keyword research and competitive analysis to identify opportunities for content growth and optimization. Work with content teams to ensure pages are properly optimized. SEO Audits Perform technical site audits using tools such as Screaming Frog, SEMrush, or Ahrefs, identifying actionable improvements and prioritizing fixes. Analytics & Reporting Monitor SEO performance using Google Analytics (GA4), Google Search Console, and other reporting tools, providing clear insights and recommendations. Collaboration Work closely with developers, designers, and content teams to ensure SEO best practices are implemented during site builds, redesigns, and ongoing updates. Local & Multi-Location SEO Support local SEO initiatives, including Google Business Profiles, local landing pages, citation consistency, and review strategy where applicable. WordPress SEO Implement and maintain SEO best practices across WordPress websites, including metadata, schema, internal linking, and content optimization. SEO Tools & Platforms Utilize industry-standard tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, and other auditing or reporting tools to analyze performance and identify opportunities. Trends & Best Practices Stay current with search engine algorithm updates, industry trends, and evolving SEO technologies, applying best practices to client projects. Responsibilities Proven experience as an SEO Specialist or similar role, ideally within a digital marketing agency environment. SEO Tools Proficiency Experience using tools such as:...guests' journey - a great one! Also, there are a number of opportunities to work in other roles within our travel centers and restaurants so while we may be hiring for a specific role, we always look to train and offer experience for other roles we have. We hope your...
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