Job Description

Job Description

Job Description

Job description:

General Work Force is a dynamic and fast-growing staffing agency specializing in healthcare, IT, light industrial. We pride ourselves on connecting top-tier talent with leading companies across various industries. We're looking for a B2B Marketing Representative with a background in staffing and recruiting to help drive brand awareness, generate qualified leads, and support business development efforts.

Position Summary:

The B2B Marketing Representative will be responsible for planning and executing targeted marketing campaigns aimed at businesses and decision-makers in need of staffing solutions. This role requires a strong understanding of B2B marketing strategies, lead generation, and a deep familiarity with the staffing industry.

Key Responsibilities:

• Develop and execute B2B marketing campaigns targeting HR managers, hiring authorities, and procurement departments.
• Create industry-specific marketing content including email campaigns, case studies, blog posts, whitepapers, and client success stories.
• Manage and optimize digital marketing efforts (LinkedIn, Google Ads, email marketing, etc.) to generate qualified leads.
• Collaborate with sales and recruitment teams to align marketing strategies with business goals.
• Build and maintain a database of prospects using CRM tools.
• Conduct market research to identify new business opportunities and trends within the staffing industry.
• Coordinate marketing initiatives around job fairs, industry events, and virtual webinars.
• Analyze campaign performance and prepare regular reports to guide decision-making.

Requirements:

• 1 year of experience in B2B marketing , preferably in the  staffing, recruitment, or human capital industry .
• Proven success in generating leads and nurturing B2B relationships through marketing efforts.
• Strong understanding of marketing automation platforms, CRM systems (e.g., HubSpot, Salesforce), and campaign tracking.
• Excellent writing, editing, and communication skills.
• Familiarity with SEO, PPC, and social media strategy.
• Self-motivated, data-driven, and results-oriented.
• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).

Preferred Skills:

• Experience creating and executing multi-channel campaigns.
• Graphic design or video editing skills (Canva, Adobe Creative Suite, etc.).
• Knowledge of staffing industry trends and workforce solutions.
• Ability to work in a fast-paced, deadline-driven environment.

Ability to Commute:

• Phoenix, AZ 85051 (Preferred)

Work Location: In person

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